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Career Management as Personal Marketing and Business Development
Abstract
What's the best overall career advice we can give you? You need to think like a marketing person. Whether we are working as design engineers, group leaders, functional managers, project managers, or consultants, we are the product or service someone else is employing.
What this is
This paper provides a comprehensive picture of valuable skills to develop as you move through your career, with the very important context of why you need them from the "customer's" viewpoint. It also explains how presentation skills, technical expertise, meeting management skills, networking, business understanding, and the like can provide incredible career leverage, and how you can develop and market those skills.
Why it's useful
Your customers are the people you work with and for on projects, and the people you'd like to work with. You have to understand what these customers are looking for, be able to deliver, and make sure they know you can deliver. This paper will help you create a personal strategy for developing valuable skills and market yourself and your skills.
This paper was originally written for an audience of technical contributors at a professional development conference, and thus may be something you'd like to show technical team members to encourage their career growth in areas that will benefit your projects. But it's valuable for anyone who wants to take some positive steps to create a career, rather than waiting for a career to happen to them.
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