Why have a project kickoff meeting?

Why have a special Kickoff Meeting at the start of a project? Why not just jump in and start work?

A project kickoff meeting is not just for officially starting up project team activities with a formal get-together. The most useful kickoff meetings are designed specifically to orient a new project team to the business reasons for the project, and jumpstart the team's work with a common understanding of goals and initial steps. Such a meeting can run anywhere from…

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