How do requirements for products and other project deliverables get defined?

I thought I was supposed to get a full set of requirements from one group, but instead it seems like that group only cares about a couple of elements. How do we create a full set of requirements that will make all the customers of this project happy and show the rest of the team what to do?

Sometimes the point group that is the logical source of product/deliverables requirements (such as a particular business group, or marketing) does care more about a limited number of aspects, and maybe the small set of items they're harping over doesn't make total sense to the team. (Could the color of the box really matter that much? Or what do they mean, "Just make it competitive with what Company X's product does"?) The reality is that you may or may not get a full set of project deliverables requirements from anyone. And as project manager, you should be making sure you believe that all the right customer-facing people have had input to the project requirements.

So what do you do? This is what the…

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