How can we ensure that we've captured the right information in our SWOT analysis?

We've looked at so many aspects of the Sales and Order Entry process that our heads are spinning with all the information. How can we ensure that we've captured the right information in our SWOT analysis?

A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) can be a good way to harvest lots of relevant information about a topic in a single pass. Here are some tips to ensure that your SWOT analysis process captures the right information:

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How can we ensure that we've captured the right information in our SWOT analysis?