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How do I get the team focused on one approach to help us get starting in planning?

We've gotten approval to take a product idea into development, but we're not sure which way were going to go. How do I get the team focused on one approach so we can start planning?
Project planning is an iterative investigation into the feasibility of achieving a goal (typically a product, system, or service). Over time, the team will commit more resources as increasingly detailed investigation reduces risk and validates a favorable outcome. In plain language this means that you should start small with a few core people, develop…

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