How do I balance features with time-to-market?

The mantra of "get more done in less time" is all too common from executives and management. How do you determine what is doable and what's the right thing to do? Coming up with a set of product features and attributes that we can get done in the time we've been given is probably the toughest part of project planning. No executive wants to hear "No," nor does any project manager want to deliver that answer. What executives expect…

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