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Showing Your Team What Urgent Looks Like

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Abstract
You've got critical deadlines approaching, but every step the team takes seems like walking through molasses, and nothing is getting done on time. How do you step up the pace and reach that goal? This mini case study examines the steps taken by one VP to meet a beta deadline on a project plagued by late deliveries, even though the team members really were working hard.


What this is

In the engineering and operations department of an equipment manufacturer, the VP of the division was concerned. The new product was about to start formal internal system testing as a precursor to starting Beta testing at a critical customer. The system was looking good, but the team's track record of making dates was not. This mini-case relates what happened.


Why it's useful

The team members felt they were working hard -- and they were. But it wasn't enough to hold the schedule the company needed to achieve. Things were looking grim for the Beta shipment date, jeopardizing the company's credibility, as well as and the ultimate ship date of the new product. If you've ever felt like your team is paddling at the speed of light while progress crawls to a halt, this real-world case study is proof that you're not alone, and that there's still time to fix things.


How to use it

Spend 10-15 minutes reading this mini-case to learn how the VP and project manager were able to turn it all around in order to meet the original ship date, and how the team learned that they could cultivate the necessary sense of urgency in their daily work when it was called for.


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